Tools of Engagement – Seminar Questions – July 30, 2009

Q: Is hardcopy literature preferred over a CD?

Alexandra R. – Roseville, CA

Q: Are there any issues with Do Not Call or Spam laws with sending literature?  Do we need to get something in writing?

Heidi F. – Seattle, WA

Q: use the bag to groceries, it is big this year with the green push

Debbie G. – Los Gatos, CA

Q: I work in medical devices. There are new guidelines (called AdvaMed) which restrict giveaways to educational-related items. Any ideas? I thought about USB drives with clinical papers, something along those lines.

Daniel L. – Santa Clara, CA

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Capturing Actionable Data – Seminar Questions – July 27, 2009

Q: Wouldn’t this take too long when you have to talk to as many attendees as possible? Sometimes you only have 1 minute or less to talk to an attendee and if there is a line at our booth talking in depth with 1 person would cause us to lose 10 people

C.  See -  Dublin, OH

Q: Isn’t reading someone’s body and facial language more important than being side-by-side during a presentation, to get reaction?

Renee N. – McKees Rocks, PA

Q: My organization believes that if email addresses are printed or posted on the company’s website, they automatically opt-in for our external newsletter. Do you agree?

Susannah P. – Roseville, MN

Q: We attend/exhibit several conferences where we are not provided with pre or post-attendee data OR we are not at a high enough sponsorship level to be able to purchase the lists.  In these instances, isn’t the business card captures (via fish bowl) with or without lead cards (as approved by conference/show regulations) the most effective way we can enter our show data?

Jan A. -  Deerfield, IL

Q: How often are buyers there to buy vs. scope out the product offerings?  Thinking if they are there to buy, they may have less time to chat.

Q: If your fish bowl gives away the product you are selling, then aren’t you capturing a list of buyers who are interested in you product personally?

Q: How long can you reasonable keep someones attention with a survey tool?  Do we need to allow only 3-5 minutes?

Angela L. New York, NY

Q: What are some ways to engage show participants into providing lead data

Pamela K. – Sacramento, CA

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Basic Booth Behavior – Seminar Questions – July 24, 2009

Q: When tradeshow traffic is down it is very difficult to be alert.  It is easy to make use of the slow time by catching up with business via cell phone or computer.  I hate to do that but man it can be slow…What do we do to pass the time?

Dora M. – Woodland, CA

Q: wouldn’t it be appropriate to use cell phones, texting, emails to help set up meetings with attendees?

Brad G. -  Hastings, MN

Q: You started the 7 sins, but only gave us one – avoid technology traps, what are the other 6?

Q: Good point on the opt in!  Takes a lot of pressure off.

Q: How far in front of the booth can you stand, or do you need to stay within the confines of the 10 x 10 space?

Angela L. – New York, NY

Q: What do you think about lead retrieval units, do they get in the way of our personal interaction and touch?

David M – Foothill Ranch, CA

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Trade Show Transportation – Seminar Questions – July 23, 2009

Q: Is it better to purchase a case to pack things in or pack on a pallet for cost savings?

Cathy C. – Livermore, CA

Q: Do you suggest to consolidate for international shipment?

Marcela T. – Jackson, TN

Q: will you be discussing special handling material handling?

Q: what’s the difference between a van line vs. a common carrier?

Elva R. – Irvine, CA

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Visual Continuity – Seminar Questions – July 22, 2009

Q: Will you talk at one point about engaging the audience at the show through booth actvities?  Games, etc?

Chris D. – Schaumburg, IL

Q: I am from a scale model company. What is best to do design-layout wise when your booth consists of displaying lots of product? Especially when the display cases take up all the floor space of the booth?

Sara W. – Manitowoc, WI

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Size Matters – Seminar Questions – July 20, 2009

Q: Mike – We have done some 10×40 linear exhibits instead of 20×20 islands mostly due to lack of exhibit supplies to accomodate an island. Would you suggest doign the island instead even if our  graphics and suppplies are sub-par?

Nate R. – Bloomington, MN

Q: Can you effectively take a 10 X 10 booth and put it in a  20 x 20 and still be effective?

 Beth E. – Canton, OH

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Function Drives Design – Seminar Question – July 17, 2009

Q: Doesn’t it help with branding when you have a company presence with the same outfit-logo wear?

Connie D.  – St. Clair Shores, MI

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